About Us
Doing Good Work with Good People
A collective of creatives, marketing, PR and advertising experts, we work with clients ranging from local storefronts to multinationals, the common thread being strategic idea generation that produces measurable results and creates meaningful conversations with customers.
From initial research and strategic thinking to brand creation, platform design, creative design, and multi-channel campaign execution, CMG Africa works as a full-service partner to produce the best results, period.
We provide smart, executable strategies for connecting brands with new consumers and optimizing the too-often-neglected retention channels. These can be handed over to an internal team, or we can work together on seeing these into reality – short-term, by project, or on an ongoing basis.
Marketing
Instead of Yelling Louder, Tell Different Stories
The amount of content available online today is astounding. In this cluttered marketing landscape, businesses need to be innovative and authentic to attract and maintain consumer attention.
Our approach is to develop targeted content that involves brands from the get-go. Creative storytelling that revolves around these brands and the authentic experiences they deliver.
Strategic marketing driven by analytics, not assumptions.
Creating stories that resonate, evoke emotion, and drive action. And then layering on the marketing campaigns and strategies to drive measurable results. Wash, rinse, repeat.
Services:
Digital Marketing Strategy, Campaign Development & Execution, Search Engine Optimization (SEO), Content Marketing, Search Engine Marketing (SEM/Paid Advertising), Social Media Advertising, KPI/Reporting Frameworks
Creative
Analytically-Driven Creative
Every project starts with forensic research.
We review strategies, effectiveness and inconsistencies, and craft recommendations for creative, content, and marketing that align with business objectives, harness emerging trends, and close gaps.
Based on the analytics, we create ideas to move messaging forward with clear objectives, benchmarks, and measurable results.
Creative that resonates with consumers. Creative that fulfils defined business objectives. Creative that works.
Services:
Branding, Creative Strategy & Ideation, Campaign Development & Creative, Graphic Design & Layout
Publishing
Custom Content
We create turnkey digital and print content pieces, brand features, platform video stories, and magazines aimed at both customer retention and acquisition, handling the entire process from ideation to final product, including curation, layout, shooting, writing, editing, marketing, and even distribution.
Whatever you're in need of, you can leave the heavy lifting to our team of designers, writers, marketers, videographers, and project managers.
Contact
Get in Touch
We'd love to hear from you.
Drop us a line below, email hello@cmg-africa.com or connect with us on LinkedIn.
